Something dreamy is coming your way—LoveShackFancy is opening their doors on October 26th! Think soft florals, flowy dresses, and all the romantic, vintage-inspired vibes your closet’s been craving. Get ready to play dress-up in the prettiest pieces oh so soon!

It’s not a rumor if it’s true. Alo, coming soon. Our game’s about to get upped.

Let’s get those pins rolling, it’s our 6th annual pie bake off! This time, we’re trading pumpkins for apples. This is a sign-up only contest. Save your spot, sign up + read more here.

Calling all ghosts ghouls and goblins! Join us for a day full of tricks and treats. Save the date -- Saturday, October 25th from 12-3pm. The event rain date is October 26th. See what's happening here!

We love a full circle moment! Local surf legend Greg “Grog” Mesanko has returned to his roots. Billabong now proudly displays a sign for “Grog’s Surf Palace’”, a nod to his OG surf shop down the shore. This is a soulful reincarnation of surf lifestyle retail from the family you know and love.

This beloved UK brand really gets us! Maritime stripes, cozy textures and wearability inspired by the coastal lifestyle. Designed on the English coast and made using responsibly sourced fibers. Browse their joyful collection appropriate for rain or shine. Open next to Starbucks.

The Piper Lily flower cart is back! Curate your own bouquet with seasonal blooms to kick off the Fall season.

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